Tuesday, May 12, 2009

FRESH the movie - Now on Tour

Looks like 2009 is shaping up to be the year of the sustainable ag film. Here's another great flick that's making the rounds. No date set for a Portland showing yet, but there's one in Seattle on June 7th.

FRESH the movie is currently touring the US. Click HERE for a list of screening dates. And you can get a teaser by watching the YouTube clip below.

Here's the word on FRESH:

FRESH celebrates the farmers, thinkers and business people across America who are re-inventing our food system. Among several main characters, FRESH features urban farmer and activist, Will Allen, the recipient of MacArthur's 2008 Genius Award; sustainable farmer and entrepreneur, Joel Salatin, made famous by Michael Pollan's book, The Omnivore's Dilemma; and supermarket owner, David Ball, challenging our Wal-Mart dominated economy.

FRESH is a call to action; it means to inspire its viewers to positive change, not scare them into a terrified complacency. As such, the majority of the screenings will be followed by a panel discussion with local representatives from the sustainable agriculture movement to answer questions that the audience might have with regards to what they can do to contribute to the momentum behind the movement. We will bring chefs dedicated to using sustainably grown local foods to their menus, policy-makers who are working to impact the daily lives of those they serve and farmers who are facing incredible pressures from the major agriculture companies to dismiss sustainable practices on their farms in favor of cheaper, more destructive farming practices.

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